ThisThat expand team with a former Kantar hire Ella Taylor!
ThatThat is pleased to formally announce an addition to their team - Ella Taylor as Insight Manager.
Ella joins leading Marketing Measurement company ThisThat at a time of exponential growth (10x from 2021 and again 10x in 2022). Based in London, Ella will be responsible for delivering and developing ThisThat’s brand lift reporting. Ella joins ThisThat from Market Research giant Kantar, a global data analytics and brand consulting company.
Ella will report to Strategic Insight Director Steph Money - who previously held senior positions at Kantar, Ogilvy and Streetbees.
ThisThat was founded in 2017 by Co-Founders Dom Ivison and Max Osborne. On this appointment, Dom said: "We are looking to maintain ThisThat’s accelerated growth and be the leading force in the Marketing Measurement space. To do that, we need to hire smart and bring on individuals like Ella with expertise in measurement, insight, and marketing. Only by doing this will we be able to deliver excellent. We're excited to have Ella part of the ThisThat family - in my opinion, the single most exciting company within the notoriously boring market research space - something we are on a mission to change up massively”
When asked for a comment Ella said:
“I have recently joined the ThisThat team as an Insight Manager, after spending three years at Kantar learning the ropes of insight in market research. Cutting through the noise of data and presenting strategic insight that has a real world influence is what I love to do and I’m glad my role at ThisThat allows me to do just that!”
Outside of work Ella shares an interest in the wider world like many of the existing team. “I love to travel (as cliche as it sounds), and weirdly enjoy long flights. My favourite country to travel through will always be Thailand, I love the culture, people, scenery and food, it has it all!”
What drew Ella to ThisThat?
“I have been an avid consumer of all things social media for as long as I can remember - this includes having a One Direction fan account as a teenager! Joining ThisThat has given me the opportunity to combine my interests with my work, and to provide the real (and measurable) ‘so what’ behind campaign results. I couldn’t be more excited for the plans the company has for the future!”
Ella fits ThisThat’s mould perfectly says Co-Founder Max Osborne. “Ella like so many in this space are social media native having grown up with these technologies and the culture around them. It has come as no surprise to me that Ella has already established herself as a key team member given her relevant experience and understanding of the space. Individuals like Ella fill me with confidence about ThisThat’s future”
2022 proved to be a pivotal year for the company in securing the foundations for scale. ThisThat picked up Best Influencer Marketing Technology and Industry Choice of SaaS or Technology at the Influencer Marketing Awards and gained notoriety after featuring in numerous publications including Marketing Brew, Talking Influence, Hello Partner and Insider.
This year the ThisThat team has also grown to new heights taking on Rawy Figaroa - Paid Media Manager, Dylan Grey - Principal Product Engineer and Steph Money - Strategic Insight Director.
ThisThat currently work with leading agencies including Goat Agency, Captiv8, Influential, GroupM, INCA, Takumi, Mavrck, Viral Nation, Digital Voices, The OutLoud Group, The Fifth Group and global brands including Uber, Meta, L’Oréal, PepsiCo and Walmart among others.
ThisThat is only getting started. In 2023 the company will showcase its plans to disrupt the space even further. To find out more about ThisThat, head to their website at www.thisthatapp.com