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  • Writer's pictureDylan Grey

Ain't no stopping us now! ThisThat brings in not one, but two new hires - Joe Adsett and Mo Sharif

Updated: Aug 10, 2023

Hey there, trendsetters and trailblazers of the digital universe! ๐ŸŒโœจ We're thrilled to unveil the newest additions to the ThisThat family, two absolute rockstars who are set to turbocharge our journey to influencer marketing greatness! ๐ŸŽค๐Ÿ“ˆ

๐ŸŒŸ Introducing Joe Adsett - Our Maestro of Product Marketing ๐ŸŒŸ

Drumroll, please! ๐Ÿฅ Let's give a warm welcome to Joe Adsett, our brand-new Product Marketing Director and member of the ThisThat Leadership Team! ๐ŸŽฉ๐ŸŽ‰ With an undeniable flair for strategy, Joe is striding in to architect nothing short of Product Marketing magic here at ThisThat! ๐Ÿช„โœจ Joe joins ThisThat from Takumi where he was Paid Media Director. His story within Paid Media and the 'Ad Set' level, if you'll pardon the pun, started with the acquisition of his company Unieed, to Takumi back in 2021. Joe achieved remarkable growth, transforming from zero paid revenue to becoming a significant multi-million-pound revenue stream.

What's Joe's game plan, you ask? Brace yourselves for some serious awesomeness! Joe is all set to orchestrate a symphony of demand generation, leading the way in launching our groundbreaking self-serve solution, aptly but temporarily named 'Open.' ๐ŸŒ๐Ÿš€ But that's not all โ€“ he's also going to be weaving innovative frameworks within our company, ensuring we stay ahead of the curve in the ever-evolving world of influencer marketing! ๐Ÿ“ˆ๐Ÿ“ฃ

๐Ÿคฟ Now, let's dive into Mo Sharif's magical world of tech! ๐Ÿ’ป

Ladies, gentlemen and members of the Influencer Marketing and Measurement spaces, meet Mo Sharif, our newest Full Stack Engineer and technology visionary! ๐ŸŒ†๐Ÿš€ Mo isn't just here to be a part of the tech scene โ€“ he's here to redefine it! ๐Ÿ’ก๐Ÿ‘พ Armed with boundless creativity, Mo will be the driving force behind shaping the dreamy design and architecture of our front-end and back-end systems.

But wait, there's more! Mo's got a whole treasure chest of innovations lined up. Get ready for a whole host of new features and optimisations within our ever-evolving SaaS platform ๐Ÿš€๐Ÿ’ป Mo will be masterminding the development roadmap with our VP of Technology, Dylan Grey who heads up the division, ensuring we're equipped to dazzle and deliver, all while keeping our global brands and influencer marketing agencies in awe. ๐ŸŒ๐Ÿ“ฑThe growth of our tech team comes just weeks after ThisThat picked up Silver in Best Influencer Marketing Technology at the Influencer Marketing Awards. ๐Ÿฅˆ

๐ŸŒŸ So, What's Cooking at ThisThat? ๐ŸŒŸ

Oh, just a sprinkle of innovation here, a dash of creativity there, and a whole lot of fun, all bubbling away at the heart of London! ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ™๏ธ Our vibrant team of just under 30 ThisThatโ€™ers, yes you read that right, are on a mission to change the influencer marketing measurement game and elevate Influencer Marketing to new heights!

With Joe leading the charge on demand generation and product marketing and Mo now helping shape the future of our tech landscape, the excitement at ThisThat is skyrocketing says Dom Ivison, ThisThat Co-Founder & "Chief This"๐Ÿš€๐ŸŒŸ On the appointments Max Osborne, Co-Founder & "Chief That", has said the introduction of Joe and Mo will enable ThisThat to be part of a much wider spectrum of Influencer Marketing campaigns. Not only that but help us better understand the market and the measurement pains from the agency side with Joe now at ThisThat from Takumi.

So, whether you're a digital diva or a tech maven, prepare to be dazzled, inspired, and thrilled by the unstoppable force that is ThisThat. We're rewriting the rules, and we're inviting you to join the revolution! ๐ŸŒŽ๐Ÿš€

Stay tuned for all the awesomeness coming your way, as ThisThat marches on towards greatness, one campaign at a time! ๐Ÿ‘‘๐ŸŒŸ

Stay innovative. Stay influential. Stay tuned.

Yours in Trendsetting Triumph,


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