HOW WE DO IT
Current brand lift solutions are outdated. Welcome to the new gold standard.
ThisThat are elevating influencer marketing by proving and amplifying its power.
Our Approach
Our approach has evolved with the rise of social and influencer marketing. Ensuring that we provide actionable insights based on a continuous loop of Measure, Learn, Optimise, and Repeat, ThisThat constructs foundations for brand campaigns that can be constantly built upon to drive effectiveness, performance, and ROI.
MEASURE
Paint the complete story of your campaign with full funnel Brand Lift. Our 3D approach to Brand Lift allows you to measure the ROI for your campaign’s targeting, creative and distribution across fully customisable funnel KPIs.
Measure the true impact of any KPI with bespoke INFLUENCE metrics. Bridge campaign analytics and Brand Lift to get the real numbers you care about- the true influence of your campaign.
LEARN
Identify key drivers cross funnel and cross touchpoint to eliminate the guesswork in targeting, messaging, and distribution strategies.
Build an accurate and deep understanding as to where and why lift happened and where there is headroom to grow in the future.
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OPTIMISE
Simple and actionable optimisation blueprints that contextualise and prioritise learnings ready to brief your team and implement into your next campaign.
WHO?
TARGETING
HOW?
CREATIVE
WHERE & WHEN
DISTRIBUTION
REPEAT
Continually prove and improve through our Measure, Learn, and Optimise method, to drive real campaign impact on an Always ON basis to eliminate the guesswork, grow confidence and build your expansion go-to-market strategy.
