London, June 29, 2023 - ThisThat, the leading Influencer Marketing Measurement company based in London, is delighted to welcome three exceptional individuals to our growing team. With their unique expertise, we are confident that Samaksh Gupta, Rosie Edwards, and Jose III Medriano will play significant roles in driving our company's success. The three now bring ThisThat's headcount to 27 at the fast growing startup.
Samaksh Gupta joins us as a Senior Backend Engineer, responsible for spearheading technology development at ThisThat. Sam was previously the lead Backend Engineer at a YC backed startup and has an impressive background in software engineering. Joining the tech team led by Dylan Grey - VP of Technology, Sam offers a wealth of experience and a strong commitment to innovation. He will play a pivotal role in enhancing our platform, ensuring that our technology remains at the forefront of the industry.
Rosie Edwards assumes the role of Insight Manager, working within the Delivery Team led by Steph Money - VP of Client Services. Rosie will be focusing on conducting brand lift studies and providing measurement and strategic optimisations for sustained campaign ROI growth. With her understanding of market research and analytics, Rosie is well-equipped to uncover valuable insights and deliver comprehensive reports to our clients. Having previously worked at Bolt Insight and Savanta as a Senior Research Executive, Rosie brings extensive knowledge and a keen eye for detail. Clients can expect actionable, data-driven recommendations.
We are thrilled to have Jose III Medriano join our team as a Data Scientist. Jose's primary responsibility will be to identify trends within our historical and future data sets, establishing benchmarks for the industry. With a Master of Science in Social Data Science from Oxford University, where he was also a lecturer, Jose brings a solid foundation in statistical analysis and data modelling. Jose's will be involved with the development of data science practices at ThisThat, with a specific focus on automating processes within our platform.
As ThisThat continues to evolve and expand, the addition of Samaksh, Rosie, and Jose to our team marks an exciting chapter in our journey.
About ThisThat: ThisThat is an Influencer Marketing Measurement company specialising in measuring the impact of Influencer Marketing campaigns using Brand Lift. Working with 80% of the top 20 global Influencer Marketing agencies and brands including L'Oréal, Meta, Amazon and Walmart, ThisThat has established itself as the gold standard for impact measurement within Influencer Marketing - an industry that dominated Cannes Lions Festival of Creativity just a week or so ago.