A complex generation: how Gen Z live in the past but define the future

Jessica Foss-Howard

Jun 24, 2021
5 min

A complex generation: how Gen Z live in the past but define the future

Original Source: The Drum Let’s set the scene. You look back at an old photo of you and your partner at the beach and smile, blissfully...

TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency

Jessica Foss-Howard

Jun 16, 2021
2 min

TikTokers Josh Richards and Griffin Johnson debut new Gen Z-focused agency

Original Source: Kendra Clark - The Drum TikTokers Josh Richards and Griffin Johnson – known for creating viral dancing, singing and...

Gen Z and Millenials are Leading America's Economic Recovery

Jessica Foss-Howard

Jun 10, 2021
2 min

Gen Z and Millenials are Leading America's Economic Recovery

Original Source: Business Insider Millennials and Gen Z are going on a spending spree. They're also going back to work. The two...

Etsy buys British fashion app Depop for $1.6bn in 'Gen Z' push

Jessica Foss-Howard

Jun 8, 2021
3 min

Etsy buys British fashion app Depop for $1.6bn in 'Gen Z' push

Original Source: Tim Bradshaw - Financial Times Handmade Goods marketplace looks to expand portfolio to younger consumers Etsy is...

Why Gen Z Will Drive a 'Double Top Line'

Jessica Foss-Howard

Jun 4, 2021
3 min

Why Gen Z Will Drive a 'Double Top Line'

Original Source: Brad Binegar - Ad Week We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering...

Queer Identity Online: The Importance of TikTok and Other Media Platforms

Jessica Foss-Howard

Jun 4, 2021
3 min

Queer Identity Online: The Importance of TikTok and Other Media Platforms

Original Source: Medium Magazine TikTok has taken over the social media landscape by storm, as Gen Z-ers are rushing onto the platform to...

Jessica Foss-Howard

Jun 2, 2021
4 min

How Social Media is Politicising Gen Z

Original Source: Medium Magazine Most young people today have faced criticism from the older generations regarding their use of the...

The Emotional Factors Motivating Gen Z and Millenial Consumers

Jessica Foss-Howard

May 21, 2021
4 min

The Emotional Factors Motivating Gen Z and Millenial Consumers

Original Source: Nina Aghadjanian The tragic events of last year forced many brands to face the music: replace platitudes with meaningful...

The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing

Jessica Foss-Howard

May 20, 2021
6 min

The Rise of TikTok Influencers: How Gen Z is Reinventing Influencer Marketing

Original Source: Slye Joy Serrano During the height of the pandemic, people have been confined in their homes. Between bingeing TV series...

Marketers, how well do you know your Gen Z consumers?

Jessica Foss-Howard

May 14, 2021
3 min

Marketers, how well do you know your Gen Z consumers?

Original Source: Alex Gallagher: The Drum Marketing to Gen-Z can be a complex task. Even as marketers start unravelling the myths and...

Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands

Jessica Foss-Howard

May 12, 2021
4 min

Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands

Original Source: Daniel Langer Key Takeaways: While many brands are suffering, and some have had to take drastic measures like...

Gen Z is Emerging As The Sustainability Generation

Jessica Foss-Howard

May 10, 2021
2 min

Gen Z is Emerging As The Sustainability Generation

Original Source: Greg Petro - Forbes Major global events have a way of shaping the lifetime spending habits of the generations that come...

Jessica Foss-Howard

May 7, 2021
3 min

Gen Z: The Ultimate Wellness Consumer

Original Source: Joe Vennare: Fitt Insider For years, millennials have left marketers and brands feeling perplexed. What do they want?...

Tiffany Black

Apr 29, 2021
2 min

Niche audiences are kinda our thing

Spotify smooth jazz listeners. Charli D’Amelio fans, Vegans based in Canada, Ontario. We can help you find out just about anything, from...

Jessica Foss-Howard

Apr 28, 2021
3 min

Key Insights On How Gen-Z Embraces Technology To Gain Trust In A Brand

Original Source: Bernhard Schroeder - Forbes Type the word “branding” into a Google search and you will get about 826,000,000 results....

Gen Z craze that spells trouble for fast fashion

Jessica Foss-Howard

Apr 26, 2021
7 min

Gen Z craze that spells trouble for fast fashion

Original source: Sam Chambers - The Times Twentysomethings are buying and selling millions of pounds’ worth of ‘pre-loved’ clothes on...

Data doesn’t tell you s•••. Insight does.

Tiffany Black

Apr 23, 2021
4 min

Data doesn’t tell you s•••. Insight does.

At ThisThat we’re pretty infamous for being no BS kindsa people. So, if you’re an influencer marketing agency and still using Brand...

What brands need to know about mental health and marketing to Gen Z

Jessica Foss-Howard

Apr 23, 2021
5 min

What brands need to know about mental health and marketing to Gen Z

Original Source: Adrienne Gaffney for Vogue Business Key Takeaways Gen Z customers, facing unprecedented stress levels, value mental...

5 Things You Didn't Know About Gamifying Market Research

Tiffany Black

Apr 20, 2021
3 min

5 Things You Didn't Know About Gamifying Market Research

The gaming industry is bigger than the Film, TV and Music industries combined. Don’t you think it’s about time market research got in on...

Panels are dead... ThisThat is social led

Tiffany Black

Apr 14, 2021
2 min

Panels are dead... ThisThat is social led

Using panels to recruit respondents, instead of social ads?! UGH! As if. That’s what we’d call a major mismatch. There’s a big ole gaping...

Episode 1:

Start up Part 1

In this episode we look at the story of ThisThat, running a startup, tips from founders, and our position in the influencer marketing space. We’re joined by some amazing guests including Jörg Rheinbolt - MD at Europe’s leading accelerator APX, Luke Townsin - Head of Operations, Creator Marketing Solutions at TikTok, Stephanie Hoppe - Wearisma, Scott Guthrie - IMTB Board Member, Edward East - CEO at Billion Dollar Boy, Mor Eini - Strategic Partnerships and Growth at APX, and Ivan Tan - CEO at Humant Life.

If you’re thinking of starting your own venture, this episode will help get your idea off the ground. Join us as we share our experiences in the turbulant world of startups.

Episode 1:

Start up Part 1

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