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  • Writer's pictureDylan Grey


ThisThat wins Best Influencer Marketing Technology and Industry Choice of SaaS at the 2022 Influencer Marketing Awards.

The two awards cement ThisThat’s leading position as the new standard in insights and measurement across social media. Industry Choice of SaaS marks an especially prestigious win as, it’s the only prize voted for by peers and agencies in influencer marketing.

‘ThisThat’s technology is the first of its kind within the industry. The team are passionate about what they do, and this shows in their product. It will be really exciting to see how the product progresses from here’ - Talking Influence.

The industry was not alone in recognising ThisThat’s contribution to reinventing measurement excellence across social media. It was an independent, international panel of thirty-five judges concluding that ThisThat has the Best Influencer Marketing Technology out of hundreds of thriving businesses.

“We have been developing our technology for almost five years now and we are incredibly proud of what the team have achieved. To be recognised amongst the leading platforms and agencies is a testament to the importance of constant innovation” said Max Osborne, one of two co-founders of ThisThat.

Dom Ivison, ThisThat’s second co-founder said he was “over the moon with the amount of support for ThisThat. We are on a mission to elevate influencer marketing and awards like these will no doubt serve as an important milestone in helping us achieve our goals - the team and I are very grateful for all the support the industry has shown and we look forward to working with many more of them going forward."

Connecting with brands, agencies and influencers and working to solve key challenges is what motivates the ThisThat team to get out of bed in the morning. Dominic Ivison: “over the last two years, we have seen that ‘accurate measurement’ has consistently been labeled the number one challenge faced within influencer marketing. ThisThat want to provide the best possible solution for brands and agencies. To help them address questions such as how much resource to allocate towards influencer marketing, which platforms are most suitable for their campaigns, what messaging works best and a multitude of other KPIs. The added bonus is that we also measure true impact on a creator level, meaning for the first time influencers can accurately account for their individual impact and use this data to optimise campaigns going forward and pitch for new work. Effectively our solution works across all platforms, stakeholders and objectives within a campaign.”

The social surveying technology company was launched by Dom Ivison and Max Osborne in late 2017 with the mission of bringing more transparency and better measurements to digital and influencer marketing.

If you’d like to reach out to ThisThat you can do so via this link.

The panel of judges at the 2022 Influencer Marketing Awards Included:

Alexander Theriaut - Zalando SE Marketing Strategy Lead

Allen Mao - Collectively IncAssociate Director Strategy

Beckii Flint - Pepper Studio Director, Co-Founder, Head of Marketing & Communications

Becky Owen - Meta, Head of Branded Content, EMEA

Charlotte Williams - SevenSix Agency Founder

Chiara Dal Ben - FLU Marketing & Innovation Director

Christie Childers - Best Day Ever, Influencer Marketing Consultant

Claudia Vine - Moose Toys, Head of US Influencer Relations

Dani Hunter - Exposure, Head of Influence

Danielle Goodall - Volvo Car UK, Advocacy & Partnerships Lead

Daren Dixon - Above And Beyond, CEO

Dmitri Cherner - Ruggable, Associate Director, Influencer & Partnerships

Emily Davis - Wella, Head Of Brand & Corporate Communications

Emma Louise Ryan - ELRY AGENCY LTD, Founder and Managing Director

Erza Efiera Binti Razak - foodpanda, Specialist, Brand Media and Influencer Marketing

Giedrius Petraitis - Surfshark, Head of Influencer Marketing

Grace Fung - COTY UK & I, Influencer Marketing & Comms Lead (Luxury)

Hedvig Algotsson - Wildfire, Account Director

Holly Morran - Cure Media, Marketing Manager UK

Inna-Pirjetta Lahti - PING Helsinki, Head of Inspiration, CEO

James Silverstone - Billion Dollar Boy, Account Director

Jason Falls - Cornett, Senior Influence Strategist

Jennifer Quigley-Jones - Digital Voices, CEO and Founder

Julien Wettstein - LinkedIn, EMEA & LATAM Head of Creator Management

Keeley Harris - Lorna Jane Activewear, Influencer Marketing & Social Media Specialist

Lucy Chaloner - M&C Saatchi Social, Head of Talent

Lucy Loveridge - YMU, Managing Director, Social

Mark Dandy - Captivate Influence, Influencer Marketing Specialist

Megan Atherton - The Hut Group, Head of Influencer Marketing

Neika Colbourne - BFA Industries IPSY, BoxyCharm, Refreshments, Madeby Collective VP, Creator Partnerships & Experiential

Niki Herring - Channel Mum, Director

Ryan Bares - IBM, Global Influencer Marketing Lead

Salvatore De Angelis - Nielsen Entertainment, Head of Digital, International

Scott Guthrie - Influencer Marketing Lab, Professional Advisor

Sedge Beswick - SEEN Connects, Founder & Managing Director

Shirin Nazemzadeh - AFK Group, Head of Agency Relations & New Business

Simone Stevens - Independent Influencer Consultant

Stevie Johnson - Disrupt, Managing Director

Tom Haughton - The Global Fund, Head of Creative Partnerships

Tyson Black - Kairos Media, Account Director

Vik Khagram - Ketchum, Senior Account Director - Social & Influence

Zara Waqar - 2K, Senior Global Influencer Marketing Manager

Click here to see the Talking Influence article of the night

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