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  • Writer's pictureDom Ivison

Spring is in the air at ThisThat

ThisThat Beefs Up Leadership Team With New Managing Director. Exponential Growth Seen at the Company.

Influencer Marketing Awards. ThisThat shortlisted for:

⭐️ Best Influencer Marketing Technology

⭐️ Industry Choice of SaaS or Technology

This is a huge honour. Just last year ThisThat was a 6 man team. This year our startup has grown exponentially, now 24 super talented individuals on board, working on some of the biggest campaigns in the industry. A huge congratulations to the team at ThisThat and we look forward to the awards ceremony on the 9th of June in London. Get your tickets now!

Stephanie Hoppe Joins ThisThat

This week, we officially welcome Stephanie Hoppe, our new Managing Director. As MD, Stephanie will play a key role in sales, operation and growth and, ultimately, be a vital guider for ThisThat. Check out our feature in Talking Influence authored by Neve Fear-Smith.

Where did Steph first hear about us? She initially came across Max and Dom after listening to an episode of Scott Guthrie’s The Influencer Marketing podcast and was ‘blown away’ by ThisThat, seeing the company as a ‘genuine market disruptor’ through making surveying fun and bringing it into 2022 by making it applicable to social.

Why did she join? In a filmed interview introducing herself (and her lovely dog Monty) she tells us; ‘the idea behind ThisThat is completely novel. What ThisThat does is give a voice to 4.5 billion people on social media, by surveying influencers and their audiences in a really fun & innovative way’. You can watch Steph's joining video here. Steph's Background Having run companies, managed sales and serviced teams for over 15 years, our new managing director brings a wealth of knowledge and experience to the team. Steph started her career in finance and most recently was heading up EMEA operations at Captiv8. A very exciting journey lies ahead at ThisThat!

ThisThat at IMS NY

Last month our Co-Founders, Max and Dom, travelled to the Big Apple for two weeks of networking, event attendance and paneling at the Influencer Marketing Show.

What did we get up to at #IMSNY22? Alongside Kim Garcia (CMO at Tagger), Sara Joy Madsen (COO at Takumi) and Jordan White (creator @hautehouseflower), Max took the Green Stage for the ‘Let’s Circle Back: Why Future-Forward Campaigns Need a 360 Degree Process’ conference talk, discussing data management, measurement and strategy. The panellists shared how data underpins everything in a campaign from talent discovery, audience targeting, creative strategy to platform specificity

- the perfect recipe to achieve maximum ROI for brand and agency goals. IMS attendance not only contributed to the continued zeal we feel to be part of the influencer marketing community, but also reaffirmed the huge need and demand which there is in the sphere for ThisThat - further impulsing our drive and vision. Our US Expansion 🇺🇸

In the next year ThisThat will be opening an office in New York to support ThisThat's already growing US operations. We had a great time catching up with several agencies while in New York including Digital Voices, Influencer, Tagger, Takumi, Social Chain, Captiv8, Mavrck, Impact and brands including Meta, Only Fans, L'Oréal, Snap and many more. The US is where we want to be. Watch this space...

Dylan Grey Joins TT

We're super excited to welcome Dylan to the team at ThisThat as our new Principal Product Engineer. Dylan joins at a really exciting chapter in ThisThat's journey and we can't wait to see what he builds over the next year. Welcome to the team Dylan!

ThisThat Series

Check out ThisThat on Youtube as we share stories everything Influencer Marketing, Insight & Analytics and our journey growing ThisThat. Episode #3 - Ways To Measure Impact is out now featuring Luke Townsin from TikTok, Luke Nemorin from Tagger and Jim Meadows. See more

Nina and Jess Promoted to Art Director and Senior Graphic Designer

We are so thrilled to announce the promotions of Davina (Nina) Pulis and Jess Bradshaw to Art Director and Senior Graphic Designer!

Nina and Jess joined ThisThat a year and two weeks ago (to be exact) through The Kickstart Scheme.

As if by fate, they were both hired separately - unbeknownst to us during the selection process that they were, and still are, in a relationship!

Jess and Nina quickly became the dream graphic designer duo at ThisThat and their hard work, vision and determination have, evidently, paid off.

We are very excited to continue witnessing the incredible creativity of Jess and Nina - they have been foundational to ThisThat’s growth.

Over and out,


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