Episode 5:
Influencer Led Research / NY Special
Live from New York City. ThisThat hosts and Co-Founders Dom Ivison and Max Osborne discuss one of ThisThat's most innovative products, Influencer-led research. Where they deep dive into why the ThisThat journey began, how ThisThat helps brands understand how to attract and engage, and asking the right questions to the right audiences. Influencer-led research is here to give brands a chance to connect with people and we're here to help you do that!
Why did we start this journey?
How do brands understand audiences without ThisThat?
Episode 4:
What is Brand Lift?
We're back with a brand new episode A Little Bit Of This, A Little Bit Of That Episode 4: What Is a Brand Lift? In this episode we're going to be looking at Brand Lift, ThisThat's first product and something we have spent years developing. We're joined by our wonderful hosts and Co-Founders Dominic Ivison and Max Osborne, to share with us all things Brand Lift, what it is, when to use it, how to use it, and why it's important. Let's dive in!
What is Brand Lift?
When should you use our Brand Lift study?
Why do we feel the need to disrupt the Brand Lift space?
What's wrong with "claimed following"?
What's wrong with "simulated exposure"?
Why is ThisThat the right option for you?
How are we elevating the industry?
ThisThat's Technical Developments
What's in it for Influecners?
Episode 3:
Ways to measure impact
In this all new episode of A Little Bit Of This, A Little Bit Of That, we look at ways to measure impact. Our hosts and Co-Founders, Dom Ivison and Max Osborne are joined by some excellent guests; Luke Townsin from Tiktok, Luke Nemorin from Tagger and Jim Meadows from Takumi.
Campaign specific impact measurement
How does Takumi categorise campaigns?
Brand Lift across the funnel
What metrics do Tagger measure?
A look at Tagger's Performance Metrics
Attribution and tracking Influencer ROI
Metrics Takumi measure across different campaigns
How does insight impact paid media spend?
Does ThisThat data get you excited?
VLOG
Episode 2:
Improving each campaign
In this all new episode of A Little Bit Of This, A Little Bit Of That, we look at ways to measure impact. Our hosts and Co-Founders, Dom Ivison and Max Osborne are joined by some excellent guests; Luke Townsin from Tiktok, Luke Nemorin from Tagger and Jim Meadows from Takumi.
Are Influencers becoming more data driven?
How do you identify trends at Reachbird?
Jim Meadow's top tips for strategy
Where does Scott Guthrie get his information?
Is ThisThat data something that excites you?
How does tagger optimise Influencer selection?
Improving each campaing
Why should your team develop analytical skills?
Episode 1:
Startup
In this episode we look at the story of ThisThat, running a startup, tips from founders, and our position in the influencer marketing space. We’re joined by some amazing guests including Jörg Rheinbolt - MD at Europe’s leading accelerator APX, Luke Townsin - Head of Operations, Creator Marketing Solutions at TikTok, Stephanie Hoppe - Wearisma, Scott Guthrie - IMTB Board Member, Edward East - CEO at Billion Dollar Boy, Mor Eini - Strategic Partnerships and Growth at APX, and Ivan Tan - CEO at Humant Life.
If you’re thinking of starting your own venture, this episode will help get your idea off the ground. Join us as we share our experiences in the turbulant world of startups.